# www.duckbillhq.com

> AI-optimized mirror of www.duckbillhq.com containing 54 pages totalling 42,878 words of clean markdown content, structured data, and semantic HTML. Original source: https://www.duckbillhq.com/. Last updated: 2026-04-20T03:31:15.698Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Master your cloud costs. Stop reacting.](/site-root.html): We provide financial planning and analysis for enterprise infrastructure to help you understand, negotiate, and optimize your cloud spend. (751 words)

## Articles & Blog Posts

- [Why Cloud Finance Is Broken and Ineffective](/blog/why-cloud-finance-is-broken-and-ineffective/index.html): Cloud finance is more “cloud” than “finance.” This fundamental misunderstanding leads to very ineffective cloud finance efforts. Here's how to fix them. (1,718 words)
- [Turn cloud cost complexity into confident forecasts](/finance/index.html): Turn cloud cost complexity into confident forecasts. Duckbill bridges the gap between cloud complexity and financial rigor — giving you the context, accuracy, and credibility. (569 words)
- [blog/the-duckbill-guide-to-aws-reserved-instances/index.html](/blog/the-duckbill-guide-to-aws-reserved-instances/index.html) (1 words)
- [AWS Cost Allocation Guide: Identifying Your Costs](/blog/aws-cost-allocation-guide-identifying-your-costs/index.html): Want to learn how to build your own AWS cost allocation strategy? Here are some guiding tips to get you started. (1,648 words)
- [What To Do When You’re Underwater on Your AWS EDP](/blog/what-to-do-when-underwater-on-aws-edp/index.html): Underwater on your AWS EDP commitment? You have options! Renegotiation, marketplace purchases, and even… doing nothing… (1,398 words)
- [A Duck Tale](/blog/a-duck-tale/index.html): DuckTools was born in February 2020. It was launched in December, and this month we're shuttering it. Here's why. (1,856 words)
- [Get the best cloud contract for your enterprise](/cloud-contract-negotiation/index.html): Cloud contracts are complex, layered, and represent one of your biggest expense line items. Negotiate the best AWS contract for your enterprise. (561 words)
- [Are you getting the most out of your FinOps program?](/finops-practice-assessments/index.html) (456 words)
- [The Secret Ingredient Duckbill Looks for in Employees](/blog/the-secret-ingredient-duckbill-looks-for-in-employees.html): People don’t buy what you do, they buy why you do it. Here’s how The Duckbill Group embodies that. (1,060 words)
- [Every Byte You Take: How Cloud Ingestion Pricing Eats Your Budget](/blog/every-byte-you-take-how-cloud-ingestion-pricing-eats-your-budget.html): Cloud ingestion pricing is a sneaky budget-eater that can tip cloud into the realm of "unaffordable" versus using on-Premises servers. (1,119 words)
- [The Post AWS’s Billing Team Could Have Written But Didn’t](/blog/the-post-awss-billing-team-could-have-written-but-didnt.html): The idea of having multiple AWS accounts in your organization broken out not just by team but also by cost center isn't a terrible idea; here's why. (1,138 words)
- [How to Properly Engage with AWS Enterprise Support](/blog/how-to-properly-engage-with-aws-enterprise-support/index.html): AWS Enterprise Support is a fantastic waste of money--unless you use the support it buys you properly, at which point it becomes a jewel beyond price. (1,671 words)
- [Duckbill office hours](/office-hours/index.html) (163 words)
- [blog/overhauling-aws-account-access-with-terraform-granted-and-gitops.html](/blog/overhauling-aws-account-access-with-terraform-granted-and-gitops.html) (1 words)
- [blog/how-storytelling-can-shape-your-cloud-cost-management-strategy.html](/blog/how-storytelling-can-shape-your-cloud-cost-management-strategy.html) (1 words)
- [S3 Intelligent-Tiering: What It Takes To Actually Break Even](/blog/s3-intelligent-tiering-what-it-takes-to-actually-break-even.html) (1,361 words)
- [[FinOps Is Solving the Wrong Problem](https://www.duckbillhq.com/blog/finops-is-solving-the-wrong-problem/)](/blog/index.html) (597 words)
- [AWS Begins Sunsetting RIs; Replaces Them With Something Much, Much Better](/blog/aws-begins-sunsetting-ris-replaces-them-with-something-much-much-better.html) (1,276 words)
- [blog/aws-cost-allocation-guide-aggregating-and-assigning-cloud-costs.html](/blog/aws-cost-allocation-guide-aggregating-and-assigning-cloud-costs.html) (1 words)
- [AWS Tightens the Reins: New AWS SaaS Marketplace Rules Will Impact Your Commitments](/blog/new-aws-marketplace-rules/index.html): AWS is changing its Marketplace rules in May 2025, requiring SaaS products to be fully hosted on AWS to count toward spend commitments. Here's what it means for customers and partners. (1,516 words)
- [AWS Cross-AZ Data Transfer Costs More Than AWS Says](/blog/aws-cross-az-data-transfer-costs-more-than-aws-says.html) (789 words)
- [Lambda Logs Just Got a Whole Lot Cheaper*](/blog/lambda-logs-just-got-cheaper/index.html): AWS finally brings tiered pricing to Lambda’s CloudWatch logs and adds S3 and Firehose as new logging destinations. (1,910 words)
- [The Duckbill Guide to AWS Savings Plans](/blog/the-duckbill-guide-to-aws-savings-plans/index.html): We're sharing what we've learned about AWS Savings Plans based on The Duckbill Group's extensive experience fixing our clients' horrifying AWS bills. In this article, you'll learn what Savings Plans are, how to pay for them, and how they're applied. (1,854 words)
- [RDS Reserved Instances: Where Did All the New Instance Types Go?](/blog/rds-instance-types-excluded-from-ri/index.html): AWS is excluding newer RDS instance types from Reserved Instance purchases. Is this oversight or the quiet continuation of their RI deprecation strategy? (1,069 words)
- [The Innovation–Optimization Continuum](/blog/the-continuum/index.html): There’s a continuum, with “Innovation” on one end and “Optimization” on the other. Where are you? (1,065 words)
- [Why Benchmarks Miss The Mark for AWS Spend](/blog/why-benchmarks-miss-the-mark-for-aws-spend/index.html): How much should I be spending on an AWS service? External benchmarks for AWS spending and usage aren't as useful as you might think. (971 words)
- [Protecting Our Clients: Incentive Alignment](/blog/protecting-our-clients-incentive-alignment/index.html): We take our role in protecting our clients quite seriously, and that starts with aligning incentives. (1,304 words)
- [AWS Finally Fixes Its Free Tier Problem](/blog/aws-finally-fixes-its-free-tier-problem/index.html): For eight years, I've watched the same story play out: excited newcomers sign up for AWS thinking they have a free account, only to get blindsided by unexpected charges. (995 words)
- [EC2 Reserved Instances are Being Quietly Deprecated](/blog/ec2-reserved-instances-are-being-deprecated/index.html): Check the pricing pages: trn2, p5e, i8g, f2, and i7ie instance families don’t show up with reserved instance pricing. (786 words)
- [Careers at Duckbill](/careers/index.html): Duckbill Jobs (477 words)
- [RI Coverage Reports: AWS Hits You With the Shame Stick](/blog/ri-coverage-reports-aws-hits-you-with-the-shame-stick.html): Today Amazon announced Reserved Instance coverage reports in an effort to simultaneously help you control your costs. (594 words)
- [Aurora DSQL: A Technical Marvel with a Pricing Randomizer](/blog/aurora-dsql-a-technical-marvel-with-a-pricing-randomizer.html): In short: Amazon's Aurora DSQL is a technical marvel, but its pricing is absolutely baffling. And I mean just that. They're not gouging customers. It's not unfair. How they arrived at their pricing makes sense given the product's development constraints (presumably including things such as "thou shalt not lose us our corporate ass on this service, as we cannot make it up in volume"). It's just monumentally confusing. (944 words)
- [About Duckbill](/about/index.html) (363 words)
- [Right Sizing Your Instances Is Nonsense](/blog/right-sizing-your-instances-is-nonsense/index.html) (811 words)
- [Spending Money to Save Money with Savings Plans and Reserved Instances](/blog/spending-money-to-save-money-with-savings-plans-and-reserved-instances.html): Find out how you can lower your horrifying AWS bill by using Savings Plans and Reserved Instances strategically. (796 words)
- [You Need a Multi-Cloud Dashboard Because I Want To Sell You One](/blog/you-need-a-multi-cloud-dashboard-because-i-want-to-sell-you-one.html) (645 words)
- [4 Reasons Lyft is Smart to Pay AWS $300M](/blog/4-reasons-lyft-is-smart-to-pay-aws-300m/index.html) (1,033 words)
- [EBS Snapshots Now Support Cost Allocation](/blog/ebs-snapshots-now-support-cost-allocation/index.html) (396 words)
- [Hornblower Cruises & Events - Duckbill](/customers/hornblower-cruises-events/index.html) (4 words)
- [S3 Reduced Redundancy Storage is Dead](/blog/s3-reduced-redundancy-storage-is-dead/index.html) (424 words)
- [Why Duckbill](/why-duckbill/index.html) (454 words)
- [What I Don’t See From AWS Support](/blog/what-i-dont-see-from-aws-support/index.html) (645 words)
- [And the CFO Wept](/blog/and-the-cfo-wept/index.html): Corey Quinn gives a talk at SREcon17 titled, "And the CFO Wept: AWS Cost Control". (202 words)
- [POST No AWS Bills: Cloud Cost Optimization Without APIs](/blog/post-no-aws-bills/index.html) (185 words)
- [Buying Reserved Instances just got a lot easier.](/blog/buying-reserved-instances-just-got-a-lot-easier/index.html): Amazon announced a change to how reserved instances work. You can now modify your environment on the fly while still taking advantage of RIs. (490 words)
- [Freedom’s Expiration Date](/blog/freedoms-expiration-date/index.html): I got an email last week from AWS telling me that my account is a year old and its qualification for the 12-month AWS free tier is expiring. (535 words)
- [AWS Lambda Serverless 101](/blog/aws-lambda-serverless-101/index.html) (203 words)
- [What the hell is a vCPU-based on-demand service limit?](/blog/what-the-hell-is-a-vcpu-based-on-demand-service-limit.html) (494 words)
- [Our customers](/customers/index.html) (818 words)
- [Figma’s $300k Daily AWS Bill Isn’t the Scandal You Think It Is](/blog/figmas-300k-daily-aws-bill-isnt-the-scandal-you-think-it-is.html): Well, the internet did what the internet does best this week: it collectively lost its mind over a number in an S-1 filing. Figma disclosed they signed a ~$550 million contract with AWS, someone used arithmetic (the secret weapon of Cloud Finance) to determine that this was roughly $300,000 per day on AWS, and suddenly everyone with a social media account became a cloud economics expert. (1,289 words)
- [Build better FinOps](/services-retainer/index.html): Whether you’re unsure if your cost management program is effective, or you’re trying to figure out how to start one yourself Duckbill can help. (406 words)
- [Contract clarity and actionable intelligence for your cloud costs](/platform/index.html) (551 words)
- [Take enterprise FinOps from spreadsheet wrestling to strategic advisory](/finops/index.html): FinOps at enterprise scale faces a hard challenge: managing cloud spend that impacts millions in budget decisions while navigating inherent technical complexity of cloud pricing models. (514 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/content/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/content/robots.txt): Crawler directives